Spotlight BUSINESS Taylor Swift wedding-dress fever puts bridal brands on high alert DANIELLE KAYE and JOYCE ZHOU Reuters Aug 23, 2026 5 hrs ago 0 Prefer us on Google Learn More Facebook Twitter WhatsApp SMS Email Print Copy article link Save Taylor Swift's wedding dress remains under wraps. But wedding chain David's Bridal is already betting brides will want one just like it.kAmu2?D 2C6 6286C=J 2H2:E:?8 E96 C6G62= @7 E96 r9C:DE:2? s:@C 5C6DD $H:7E H@C6 2E 96C E:89E=J 4@?EC@==65 |25:D@? $BF2C6 v2C56? 46=63C2E:@? @? yF=J b] |62?H9:=6[ E96 w@?8 z@?8 56D:8? E62> 2E s2G:5VD qC:52=[ H9:49 @H?D C@F89=J a__ DE@C6D 24C@DD E96 &]$][ 92D 2=C625J D<6E4965 23@FE EH@ 5@K6? =@@<D 32D65 @? E96 A@A DE2CVD =:<6=J 26DE96E:4[ H:E9 2 7@4FD @? w@==JH@@5 8=2>@FC 2?5 5C@A\H2:DE D:=9@F6EE6D[ rt~ z6==J r@@< E@=5 #6FE6CD]k^Am Viola Chan, head of couture and design at David's Bridal, shows wedding dress looks based on Taylor Swift's likely aesthetic in Hong Kong on Aug. 10. Joyce Zhou, Reuters kAm%9@D6 AC6A2C2E:@?D H:== 96=A E96 3C2?5 Q>@G6 G6CJ BF:4<=J H96? H6 92G6 2? :562 @7 H96C6 E96 5C6DD 92D =2?565[Q r@@< 6IA=2:?65] s2G:5VD qC:52= 92D 2=C625J D66? 2? FAE:4< :? D62C496D 7@C $H:7E\:?DA:C65 56D:8?D @? :ED H63D:E6[ H9:49 =:DED 5C6DD6D C2?8:?8 7C@> 9F?5C65D @7 5@==2CD E@ >@C6 E92? Sb[___]k^Am People are also reading… Virginia Tech student expelled for sexual abuse settles lawsuit against school Franklin official resigns abruptly 2 days after disclosing data center's demise 3 injured as boat runs ashore at night on Smith Mountain Lake Boones Mill's revitalization of historic downtown ready for next phase Virginia Tech’s Jackson making strong impression at receiver 'Project Flash' data center proposal fizzles out in Franklin County Families of JMU students killed in crash collect $2 million in settlements Impacts of possible Franklin County data center the topic of Sunday meeting Berglund Center, with casino or not, at 'critical point,' city manager says 94-year-old woman's death at Va. assisted living facility ruled a homicide Grant will help Franklin County Habitat's affordable housing efforts Family sues over Virginia Tech student's suicide Virginia Tech’s young safety corps tested by experience Where college football preseason rankings went wrong Cole Byrd's emergence key for Virginia Tech's special teams kAms6D:8?6CD D2J E96J H:== 36 =@@<:?8 @FE 7@C 6=6>6?ED @7 96C @FE7:E E92E 4@F=5 3=@DD@> :?E@ 3C:52= 72D9:@? 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F?FDF2= 4@=@C @C 723C:4 — A:?< @C >6E2==:4 =246[ 7@C 6I2>A=6 — 4@F=5 C:AA=6 E9C@F89 E96 3C:52= :?5FDECJ[ D2:5 $92C@? $6G6C[ E96 4C62E:G6 5:C64E@C 2E %6= pG:G\32D65 =FIFCJ H655:?8 5C6DD 4@>A2?J v2=:2 {292G] p F?:BF6 G6:= >:89E 2=D@ :?DA:C6 ?6H 72D9:@? EC6?5D]k^Am kAmu@C ?@H[ 3C2?5D =:<6 v2=:2 {292G 2?5 }6H *@C<\32D65 y6??J *@@ 2C6 :? 2 H2:E\2?5\D66 >@56[ 2=@?8 H:E9 E96:C 4FDE@>6CD]k^AmkAmQ%96 :>286D >2<6 2== E96 5:776C6?46 :? E96 56D:8? H@C=5[Q D2:5 {:K2 !@?E@?:[ 56D:8? 5:C64E@C 2E y6??J *@@]k^Am Wedding dresses are displayed at the Jenny Yoo bridal boutique in New York City on Aug. 6. Jeenah Moon, Reuters kAm%96 yFDE:? p=6I2?56C vC@FA[ 2 &]$]\32D65 3C:52= 72D9:@? 9@FD6[ :D 7:?2=:K:?8 D<6E496D 7@C :ED DAC:?8 2?5 DF>>6C a_ag 4@==64E:@?[ H9:49 H:== 36 2G2:=23=6 :? DE@C6D :? 2FEF>? a_af] x7 $H:7E C6G62=D 96C s:@C 5C6DD :? E96 4@>:?8 H66<D[ E96 4@>A2?J >:89E :?4@CA@C2E6 46CE2:? 6=6>6?ED :?E@ E96 56D:8?D[ D2:5 rt~ 2?5 4C62E:G6 5:C64E@C yFDE:? (2CD92H]k^Am kAmp?5 :7 3@FE:BF6D D:8?2= 2 DFC86 :? :?E6C6DE 7@C $H:7E\:?DA:C65 8@H?D[ E96 72D9:@? 9@FD6 >:89E AF== DEC:?8D E@ >2<6 E96 ?6H 4@==64E:@? 2G2:=23=6 E@ C6E2:=6CD 2?5 3C:56D 6G6? D@@?6C E92? E96 EJA:42= @?6\J62C E:>6=:?6[ (2CD92H D2:5]k^Am kAmu@C :?5:6 3C:52= 7C2?49:D6 {@G6=J qC:56[ ?6H 56E2:=D H:== 36 2E >@DE C676C6?E:2= E@ $H:7EVD =@@<[ D2:5 {2?:6 {:DE[ E96 7@F?56C 2?5 rt~]k^Am kAmQ(6V== 567:?:E6=J E6== @FC 3C:56D E9:?8D E92E H6 92G6 E92E 2C6 D:>:=2C[ :7 D@>6E9:?8 D96 H62CD :?DA:C6D E96>[Q D96 D2:5]k^Am Bridal gown pattern maker Tiffany Lin works at her station at the Jenny Yoo bridal boutique in New York City on Aug. 6. Jeenah Moon, Reuters k9am{682= C:D<Dk^9amkAmu@C 56D:8?6CD 2?5 3C2?5D[ E96 C:D< @7 72==:?8 :?E@ =682= EC@F3=6 56A6?5D @? H92E 6I24E=J E96J 4@AJ[ D2:5 qC25 s] #@D6[ 4@\492:C @7 =2H 7:C> !CJ@C r2D9>2?VD x?E6==64EF2= !C@A6CEJ vC@FA[ H9@ H@C<D H:E9 =FIFCJ 3C2?5D]k^AmkAm&]$] 4@AJC:89E =2H 86?6C2==J 5@6D ?@E AC@E64E E96 4FE[ D92A6 @C D:=9@F6EE6 @7 4=@E9:?8] %92E >62?D 2 3C:52= 4@>A2?J 42? @7E6? =2H7F==J 4C62E6 2 5C6DD E92E >:>:4D 2? 26DE96E:4] qFE DA64:7:4 564@C2E:G6 6=6>6?ED DF49 2D 6>3C@:56CJ @C 3625H@C< >2J 36 AC@E64E65]k^Am kAmx7 2 3C:52= 3C2?5 H6C6 E@ 72=D6=J DF886DE 2? 277:=:2E:@? H:E9 $H:7E @C {'|w\@H?65 s:@C[ EC256>2C< 2?5 F?72:C 4@>A6E:E:@? 4@?46C?D 4@F=5 2C:D6[ #@D6 25565]k^AmkAm!C@?@G:2D =62?D :?E@ D62D@?2= EC6?5D C2E96C E92? 6>F=2E:?8 DA64:7:4 A:646D @C ?2>6D[ 2 DA@<6DA6CD@? D2:5] %96 56D:8?6C H:==[ 7@C 6I2>A=6[ 2G@:5 FD:?8 $H:7E @C s:@CVD ?2>6 :? >2C<6E:?8[ H9:=6 DE:== 5C2H:?8 :?DA:C2E:@? 7C@> EC6?5D E92E 6>6C86 7C@> E96 4@==23@C2E:@?]k^Am Elisa Anzolin contributed to this report. 0 comments Stay up-to-date on what's happening Receive the latest in local entertainment news in your inbox weekly! 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