Spotlight BUSINESS Taylor Swift wedding-dress fever puts bridal brands on high alert DANIELLE KAYE and JOYCE ZHOU Reuters Aug 23, 2026 Aug 23, 2026 0 Prefer us on Google Learn More Facebook Twitter WhatsApp SMS Email Print Copy article link Save Taylor Swift's wedding dress remains under wraps. But wedding chain David's Bridal is already betting brides will want one just like it.kAmu2?D 2C6 6286C=J 2H2:E:?8 E96 C6G62= @7 E96 r9C:DE:2? s:@C 5C6DD $H:7E H@C6 2E 96C E:89E=J 4@?EC@==65 |25:D@? $BF2C6 v2C56? 46=63C2E:@? @? yF=J b] |62?H9:=6[ E96 w@?8 z@?8 56D:8? E62> 2E s2G:5VD qC:52=[ H9:49 @H?D C@F89=J a__ DE@C6D 24C@DD E96 &]$][ 92D 2=C625J D<6E4965 23@FE EH@ 5@K6? =@@<D 32D65 @? E96 A@A DE2CVD =:<6=J 26DE96E:4[ H:E9 2 7@4FD @? w@==JH@@5 8=2>@FC 2?5 5C@A\H2:DE D:=9@F6EE6D[ rt~ z6==J r@@< E@=5 #6FE6CD]k^Am Viola Chan, head of couture and design at David's Bridal, shows wedding dress looks based on Taylor Swift's likely aesthetic in Hong Kong on Aug. 10. 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Sb[___]k^Am People are also reading… Federal grant to fund Route 122 improvement study at Smith Mountain Lake Virginia Tech releases study on 2023 harmful algal blooms at SML Boones Mill obtains grant for new park project What to know as Smith Mountain Lake Wine Festival returns this weekend Vinton man gets 14 years for child pornography collection of more than 100 victims Ballot uncontested in Rocky Mount mayor, council races Judge Michael Urbanski to retire after long tenure on the federal bench Off-duty Danville officer charged in shooting — a soon-to-be dad — in court via video Diamond Avenue community pushes for solutions to decades-long problems Berry Hill project ‘on track,’ Stack official says, after governor’s data center crackdown Hokies' Flowers: Luke Reynolds 'the best tight end in the nation' NAACP luncheon to honor storied Franklin County native Nonprofits give thanks for $86,000 donated from Joyous Junque sale Local immigration arrests, like ones in Franklin County, allowed to continue Tri-Area Community Health announces new behavioral health director kAms6D:8?6CD D2J E96J H:== 36 =@@<:?8 @FE 7@C 6=6>6?ED @7 96C @FE7:E E92E 4@F=5 3=@DD@> :?E@ 3C:52= 72D9:@? 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(2CD92H]k^Am kAmp?5 :7 3@FE:BF6D D:8?2= 2 DFC86 :? :?E6C6DE 7@C $H:7E\:?DA:C65 8@H?D[ E96 72D9:@? 9@FD6 >:89E AF== DEC:?8D E@ >2<6 E96 ?6H 4@==64E:@? 2G2:=23=6 E@ C6E2:=6CD 2?5 3C:56D 6G6? D@@?6C E92? E96 EJA:42= @?6\J62C E:>6=:?6[ (2CD92H D2:5]k^Am kAmu@C :?5:6 3C:52= 7C2?49:D6 {@G6=J qC:56[ ?6H 56E2:=D H:== 36 2E >@DE C676C6?E:2= E@ $H:7EVD =@@<[ D2:5 {2?:6 {:DE[ E96 7@F?56C 2?5 rt~]k^Am kAmQ(6V== 567:?:E6=J E6== @FC 3C:56D E9:?8D E92E H6 92G6 E92E 2C6 D:>:=2C[ :7 D@>6E9:?8 D96 H62CD :?DA:C6D E96>[Q D96 D2:5]k^Am Bridal gown pattern maker Tiffany Lin works at her station at the Jenny Yoo bridal boutique in New York City on Aug. 6. Jeenah Moon, Reuters k9am{682= C:D<Dk^9amkAmu@C 56D:8?6CD 2?5 3C2?5D[ E96 C:D< @7 72==:?8 :?E@ =682= EC@F3=6 56A6?5D @? 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