Buffalo Mayor Byron Brown, left, looks on as Highmark Western and Northeastern New York CEO Dave Anderson throws a football to former Buffalo Bill Thurman Thomas.
New signs for what will officially be called Highmark BlueCross BlueShield Stadium – but sure to be known by the shorter version – will be installed in time for the start of the regular season in September.
Pegula Sports and Entertainment Executive Vice President Ron Raccuia talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal on the field at Highmark Stadium in Orchard Park, Tuesday, March 30, 2021.
Highmark Blue Cross Blue Shield of Western New York CEO Dave Anderson, CEO of Highmark Western and Northeastern New York and Bills co-owner/President Kim Pegula. (John Hickey/Buffalo News)
Ron Raccuia Pegula Sports and Entertainment Executive Vice President, talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal, and some of the results of having and affiliation with a local company.
Buffalo Mayor Byron Brown, left, looks on as Highmark Western and Northeastern New York CEO Dave Anderson throws a football to former Buffalo Bill Thurman Thomas.
Pegula Sports and Entertainment Executive Vice President Ron Raccuia talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal on the field at Highmark Stadium in Orchard Park, Tuesday, March 30, 2021.
Highmark Blue Cross Blue Shield of Western New York CEO Dave Anderson, CEO of Highmark Western and Northeastern New York and Bills co-owner/President Kim Pegula. (John Hickey/Buffalo News)
