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The Rise and Fall of Hard Seltzer

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The Rise and Fall of Hard Seltzer

Ranker Inc - Vertical
Jul 10, 2026
Jul 10, 2026 Updated Aug 31, 2026
0

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The past few years have been one strange trip - over the many years, there have been many attempts to create a beverage that isn't beer, but also, quite different than straight hard alcohol... In the recent pas, what was created was an oncoming craze for 'Hard Seltzer' - Beer companies like Budweiser, Coors, as well as bran new companies such as White Claw and other specifically 'hard seltzer' companies rocketed into the public consciousness, right in time for a pandemic to hit.

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